building an EFFECTIVE SURVEY
I. Don’t ask if you’re not willing to make changes.
II. Look at the trends, but don’t miss out on the outliers. A great benefits offering can offer value to the full spectrum of your employee population — and if it’s missing some folks, it matters.
III. Quantitative data draws the big picture, but qualitative data fills in the details. Make sure your survey can capture both.
IV. Respect the trifecta: literacy, adoption, and sentiment. If you want an effective survey, you need to test for all three.
V. Transparency leads to trust. Don’t forget to share key findings with participants afterwards.
QUESTIONS TO CONSIDER
If you want to make a business case for building out your benefits offering, try asking...
➡ "If we offered one additional benefit that you do not have access to today, what would you want that to be?"
If you want to save your employees some cash but don't know how, try asking...
➡ "Would you rather pay less on your monthly premiums, or have a lower deductible?
If you want to determine how well your offering covers out-of-pocket costs, try asking...
➡ "To what extent do you feel financially stretched paying for your annual health costs?