When employers get it right, these surveys can lead to an informed benefits renewals strategy, a stronger foundation of employee support, and an overall happier workplace.
But mastering this craft takes nuance. So with renewals season right around the corner, Nava Benefits is sharing all you need to create an effective survey, get actionable feedback, and put that data to work in building a stronger benefits offering.
The five golden rules of the survey.
- Don't ask if you're not willing to make changes.
- Look at the trends, but don’t miss out on the outliers. A great benefits offering can offer value to the full spectrum of your employee population — and if it’s missing some folks, it matters.
- Quantitative data draws the big picture, but qualitative data fills in the details. Make sure your survey can capture both.
- Respect the trifecta: literacy, adoption, and sentiment. If you want an effective survey, you need to test for all three.
- Transparency leads to trust. Don’t forget to share key findings with participants afterwards.
Survey Building Masterclass
Our team of benefits experts and advisors are sharing their top tips for every stage of the survey process — from building your questions, to analyzing results, to communicating key takeaways — all in bite-size on-demand videos.
Want this? Try that.
- "If we offered one additional benefit that you do not have access to today, what would you want that to be?"
- "Would you rather pay less on your monthly premiums, or have a lower deductible?
- "To what extent do you feel financially stretched paying for your annual health costs?"
Download your unbranded, plug-and-play sample survey.
Clearly survey-building is a lost art form. So if you don’t have the bandwidth to create your own masterpiece, you can put those art supplies away. Because we did it for you.
Three non-negotiables of a great survey.
